Seth, an 11-year-old boy from Utah, managed to pull off a brilliant marketing ploy that caused quite a stir among his neighbors. During the height of summer in one of the hottest states in America, Seth stood by the roadside holding a sign that read “Ice Cold Beer”. Several concerned neighbors called the cops, who immediately pulled up to investigate Seth’s operation. Fortunately, upon closer inspection of his sign, officers saw he was selling ROOT beer! Seth’s advertising contained a cleverly hidden twist that allowed him to sell his root beer without breaking any laws. Instead of getting upset about the stunt, the Bigham City Police department considered it an excellent marketing strategy and were blown away by how good business was going.
Seth’s idea not only gained the attention of his community but also caught the attention of people all over the internet. People were impressed with how the young entrepreneur combined a brilliant idea with hard work to make some extra cash. His clever business strategy amazed many people, with one Facebook user saying that Seth is destined to be a great marketing expert. Another user praised the boy’s mindset and hard work, stating that with that community of great police officers supporting him, he’s already got mentoring.
The Brigham City Police Department received some criticism from people who felt ashamed for calling the cops on Seth. However, the police department clarified that their citizens should never feel ashamed or embarrassed to call them, as they were just calling in what they felt was a suspicious circumstance. The police officers handled the situation with professionalism and good humor, and after discovering he did nothing wrong, they even bought some bottles of ice-cold “root” beer.
While many kids create traditional lemonade stands and mow lawns for extra cash, Seth proved that thinking outside the box can pay big dividends. He may be young, but he knows how to promote his business. It’ll be interesting to see what other clever ideas Seth comes up with in the future. With his entrepreneurial mindset and community support, he has the potential to become a successful businessman in the future.
Watch the video below, and tell us what you think about this smart boy in the comments section: