We believe it is safe to state that businesses from all over the world are constantly looking for new ways to stand out in advertising venues in the world’s biggest cities. Given this, the bustling streets of Tokyo, Japan are in high demand, as they are always bustling with people going about their daily lives. Billboards are popping up on Tokyo’s streets left and right, and this one is no exception; yet, the concept behind the billboard is unexpectedly charming and healthy!
You might wonder why. It’s not every day that a massive 3D cat appears above one of the world’s largest and busiest railway stations. Just a few days ago, a hyper-realistic, massive cat materialized seemingly out of nowhere in the Shinjuku district. Currently, the massive kitty hangs over potential passengers of the railway station at all hours of the day and night.
Outside Shinjuku Station in Tokyo, Japan, there is an advertisement place known as Cross Shinjuku Vision. The 154.7 square meters large screen is located immediately next to the Cross Shinjuku building. The attention is drawn to the high-quality technology: the 4K visuals and high-quality sound speakers, together with the displayed images, manage to captivate pedestrians.
MicroAd Digital designed the massive lifelike “Shinjuku cat” as a 4K 3D moving image.
MicroAd Digital Signage and Yunika Vision created the huge cat on behalf of Cross Space (the building’s owner), with the goal of showcasing a future of possibilities. The gigantic cat commercial will make its big and formal premiere on July 12th, as the present airing is only a series of tests.
MicroAd Digital Signage and Yunika Vision created the huge cat on behalf of Cross Space (the building’s owner), with the goal of showcasing a future of possibilities. The gigantic cat commercial will make its big and formal premiere on July 12th, as the present airing is only a series of tests. The hyper-realistic installation can be seen at Shinjuku Station’s east exit square thanks to a special curved 3D screen.
The calico cat billboard is on display from 7 a.m. until 1 a.m., with the video changing throughout the day.
Before the calico cat show, this is what the billboard looked like.
Watch the video here:
